2021. Ceramics. Home Accessories
To design hooks fitting to HAY´s brand identity.
The Danish brand is heavily influenced by art, fashion, architecture, and designs objects for everyday life with these inspirations in mind. HAY products tend to carry a playful attitude and utilise geometric forms and bold colours to communicate their passion and values.
When designing I wanted to pay attention to an object that often feels minute and overlooked. In the end, developing a hook to, in true HAY-spirit, showcase the beauty that can exist in the small moments of life.